I've been helping clients as a freelance copywriter for over five years now.
Here are a handful of pieces that, together, paint a pretty broad picture of what I'll be able to do for you when it comes to fulfilling your copy or content needs.
Looking for something in particular? I've probably written it. Just let me know. Plenty more in the back :)
1. Blog Post - Optimizing Your Amazon Product Listing Title
2. Press Release - John Robert Wiltgen Design Receives 2 Awards for Work Done at Trump Tower Chicago
3. Email (Email Campaign) - Subject: We've Missed You! Enjoy 16 Hours, On Us
4. Landing Page - Rescue Your Revenue and User Respect by Preventing Auto-Redirects
2. Press Release - John Robert Wiltgen Design Receives 2 Awards for Work Done at Trump Tower Chicago
3. Email (Email Campaign) - Subject: We've Missed You! Enjoy 16 Hours, On Us
4. Landing Page - Rescue Your Revenue and User Respect by Preventing Auto-Redirects
"Daniel is one of the best freelancers we've ever worked with! He is extremely communicative and a master with words who really knows how to tell a story and pull a reader in immediately. We will definitely hire Daniel again for future projects as he was able to turn around complicated creative briefs quickly with very few revisions needed. Thank you, Daniel!"
Lisa Hochstein, Jr. Director Marketing & Operations, Greenback Tax Services
Optimizing Your Amazon Product Listing Title
Selling your product on Amazon doesn’t start with the description. It starts with the title.
But how do you know what information to include and what you can leave out? How do you know what sells products and what makes Amazon’s search engine work for you?
Here’s a brief guide to getting your titles right on Amazon so you can start selling your product. We’ll start by looking at what Amazon has to say about your title and then how to approach optimizing your title from a search engine perspective.
Amazonian Advice
Amazon’s “Seller Central” provides plenty of useful information right from the source. Some points they share are more obvious than others. For example, they recommend you don’t use misleading or inaccurate information. Which, I think, is a wonderful principle to live by, in general.
As for the less obvious ones, here are a few you should know about. No use of HTML or symbols (including special characters and Type 1 High ASCII characters - Æ, ©, ô, etc.) is permitted. You can’t use any information that’s temporarily true, so you can’t mention a limited time offer in the title or anything similar. Leave out any and all contact information, including your website. Pointing buyers away from Amazon is not something Amazon fancies and well, that makes a lot of sense.
Amazon suggests a general format for posting your title. While there are slight variations between different categories (different types of items have different key identifiers), they tend to follow either this structure (in order starting with the top):
Brand
Model #
Model name
Product type
Color
(for example: BLACK+DECKER TR1278B 2-Slice Toaster, Black)
Or this one, which is geared towards items like towels or blankets:
Brand
Line/Pattern
Material
Product Type
Quantity (is it a set of 3?, etc.)
Color
(for example: Pinzon Egyptian Cotton 6-Piece Towel Set - Grey)
Well, that covers the basics - now you can get something down on paper that looks like a proper title.
However, you’re probably still wondering how you’re going to get your item to sell with just your title. To answer that question is to answer the question, how do I get my item to place on Amazon’s search engines?
SEO – Yes… More SEO
Alright, if you’re well informed on how Google’s search algorithms work, that’s wonderful.
Forget most of it.
Amazon’s A9 algorithm cares more about relevancy and customer conversions. There is no room here for backlinks or social media or any external factors, for that matter. It’s all internal to Amazon. Your title, your description, the amount of time people spend on your product page and the number of product sales (catch-22 stuff, I know) all play a part in determining where it will show up on the search engine.
Sticking to the above mentioned format is a biggie. Go ahead and search Amazon for “toaster” and then keep the page open. I’ll wait. As in, I’ll wait for a reasonable amount of time. Please note: this is NOT the time to get toaster happy!
Okay, you’re back. You’ll see that almost 2 pages, every toaster has at least the formula of brand name followed by model number.
Fortunately enough (and with good reason), there is an exception on the bottom of the second page at the time of this writing that happens to be titled “Darth Vader Toaster.” If you need a moment to go purchase that toaster, just go and do what you need to do. That’s what 1-Click is for, right?
The formula is important because your product title fills in the slots that the search engines read.
There’s a slot allocated for brand and then model number and so on. So, don’t get creative here.
Unlike Google’s preference for solid, useful content that people interact with and long tail keywords, Amazon gives you the option of packing in as many keywords as you can in the 200 character limit.
However, I should tell you (and I know I’m not alone) that if I see a product title that is overloaded with keywords, I personally tend to skip it and move on to the next. I’m more likely to buy a product with a title that strikes a balance between the aforementioned formula and useful keywords.
Don’t forget that sales are a factor in placing on the search engines and that your product description can include the keywords you’d like to use, as well.
And if you feel that your title should include variations of the same term in order to reach people who type things into the search bar differently, don’t. In fact, this is one of the main points on Amazon’s “Seller Central,” so you don’t need to include “1TB” and “1 TB” in the title.
And that does it! These are the basics but if you want more in depth information, just head on over to
Amazon’s “Seller Central.”
But how do you know what information to include and what you can leave out? How do you know what sells products and what makes Amazon’s search engine work for you?
Here’s a brief guide to getting your titles right on Amazon so you can start selling your product. We’ll start by looking at what Amazon has to say about your title and then how to approach optimizing your title from a search engine perspective.
Amazonian Advice
Amazon’s “Seller Central” provides plenty of useful information right from the source. Some points they share are more obvious than others. For example, they recommend you don’t use misleading or inaccurate information. Which, I think, is a wonderful principle to live by, in general.
As for the less obvious ones, here are a few you should know about. No use of HTML or symbols (including special characters and Type 1 High ASCII characters - Æ, ©, ô, etc.) is permitted. You can’t use any information that’s temporarily true, so you can’t mention a limited time offer in the title or anything similar. Leave out any and all contact information, including your website. Pointing buyers away from Amazon is not something Amazon fancies and well, that makes a lot of sense.
Amazon suggests a general format for posting your title. While there are slight variations between different categories (different types of items have different key identifiers), they tend to follow either this structure (in order starting with the top):
Brand
Model #
Model name
Product type
Color
(for example: BLACK+DECKER TR1278B 2-Slice Toaster, Black)
Or this one, which is geared towards items like towels or blankets:
Brand
Line/Pattern
Material
Product Type
Quantity (is it a set of 3?, etc.)
Color
(for example: Pinzon Egyptian Cotton 6-Piece Towel Set - Grey)
Well, that covers the basics - now you can get something down on paper that looks like a proper title.
However, you’re probably still wondering how you’re going to get your item to sell with just your title. To answer that question is to answer the question, how do I get my item to place on Amazon’s search engines?
SEO – Yes… More SEO
Alright, if you’re well informed on how Google’s search algorithms work, that’s wonderful.
Forget most of it.
Amazon’s A9 algorithm cares more about relevancy and customer conversions. There is no room here for backlinks or social media or any external factors, for that matter. It’s all internal to Amazon. Your title, your description, the amount of time people spend on your product page and the number of product sales (catch-22 stuff, I know) all play a part in determining where it will show up on the search engine.
Sticking to the above mentioned format is a biggie. Go ahead and search Amazon for “toaster” and then keep the page open. I’ll wait. As in, I’ll wait for a reasonable amount of time. Please note: this is NOT the time to get toaster happy!
Okay, you’re back. You’ll see that almost 2 pages, every toaster has at least the formula of brand name followed by model number.
Fortunately enough (and with good reason), there is an exception on the bottom of the second page at the time of this writing that happens to be titled “Darth Vader Toaster.” If you need a moment to go purchase that toaster, just go and do what you need to do. That’s what 1-Click is for, right?
The formula is important because your product title fills in the slots that the search engines read.
There’s a slot allocated for brand and then model number and so on. So, don’t get creative here.
Unlike Google’s preference for solid, useful content that people interact with and long tail keywords, Amazon gives you the option of packing in as many keywords as you can in the 200 character limit.
However, I should tell you (and I know I’m not alone) that if I see a product title that is overloaded with keywords, I personally tend to skip it and move on to the next. I’m more likely to buy a product with a title that strikes a balance between the aforementioned formula and useful keywords.
Don’t forget that sales are a factor in placing on the search engines and that your product description can include the keywords you’d like to use, as well.
And if you feel that your title should include variations of the same term in order to reach people who type things into the search bar differently, don’t. In fact, this is one of the main points on Amazon’s “Seller Central,” so you don’t need to include “1TB” and “1 TB” in the title.
And that does it! These are the basics but if you want more in depth information, just head on over to
Amazon’s “Seller Central.”
“Daniel comes highly recommended as a sales copy expert, in our case when it comes to tech products. He adhered to a strict deadline, was professional, and made what could be considered boring content into something engaging with little guidance. Hope to work with him soon again!”
Elle Jade, Primitive Engagement Marketing
John Robert Wiltgen Design Receives 2 Awards for Work Done at Trump Tower Chicago
CHICAGO – John Robert Wiltgen Design, Inc. has announced its receiving two awards from the Home Builder’s Association of Greater Chicago. The Chicago-based design firm received a Gold Key award for its work at Metropolitan Place Condominiums as well as a coveted Crystal Key award for its most recent work at the Trump International Tower in Chicago.
Each year, the Home Builder’s Association of Greater Chicago recognizes remarkable projects completed by architects, designers, remodelers and similar firms. The awards are broken into 8 different divisions, including “interior design,” “excellence in remodeling,” and “excellence in new construction.” Each winning firm receives a wooden plaque with an elaborately decorated key, which is either (ranked in order of increasing prestige) bronze, silver, gold or crystal. Only 7 awards were given in the “Crystal Key” category.
John Robert Wiltgen, president of the company, said that he and his team were honored to receive the two awards. “I am proud to say a Gold Key was for my residence, the design of which everyone on my staff had a role.” According to Wiltgen, the design of each space was the result of deep thought, thorough planning and many drawings. The result included a wall of leather-wrapped kitchen cabinets, a Mondrian-like Murphy bed in the guest bedroom, a beautiful glass wall in the guest’s bath and carefully selected upholstered walls in the master bedroom.
Wiltgen and team also received a “Crystal Key” award for one of the condominiums they designed within Trump Tower. Having completed 23 residences in total, Wiltgen noted that they had “an intimate knowledge of the iconic building and how it works.” Expressing his excitement for receiving such a prestigious award, he said, “This achievement aligns us with other professionals dedicated to excellence in design, construction and innovation.” The finished result of this 4,000 square foot project included a den and home theatre/ office space combined with an adjacent studio unit and breathtaking views of the Chicago River and skyline.
For more about John Robert Wiltgen Design, Inc’s work in the Trump International Tower or its luxury interior design services, visit jrwdesign.com or the firm’s home office at 70 W Hubbard St, Suite 205, Chicago, IL 60654.
Each year, the Home Builder’s Association of Greater Chicago recognizes remarkable projects completed by architects, designers, remodelers and similar firms. The awards are broken into 8 different divisions, including “interior design,” “excellence in remodeling,” and “excellence in new construction.” Each winning firm receives a wooden plaque with an elaborately decorated key, which is either (ranked in order of increasing prestige) bronze, silver, gold or crystal. Only 7 awards were given in the “Crystal Key” category.
John Robert Wiltgen, president of the company, said that he and his team were honored to receive the two awards. “I am proud to say a Gold Key was for my residence, the design of which everyone on my staff had a role.” According to Wiltgen, the design of each space was the result of deep thought, thorough planning and many drawings. The result included a wall of leather-wrapped kitchen cabinets, a Mondrian-like Murphy bed in the guest bedroom, a beautiful glass wall in the guest’s bath and carefully selected upholstered walls in the master bedroom.
Wiltgen and team also received a “Crystal Key” award for one of the condominiums they designed within Trump Tower. Having completed 23 residences in total, Wiltgen noted that they had “an intimate knowledge of the iconic building and how it works.” Expressing his excitement for receiving such a prestigious award, he said, “This achievement aligns us with other professionals dedicated to excellence in design, construction and innovation.” The finished result of this 4,000 square foot project included a den and home theatre/ office space combined with an adjacent studio unit and breathtaking views of the Chicago River and skyline.
For more about John Robert Wiltgen Design, Inc’s work in the Trump International Tower or its luxury interior design services, visit jrwdesign.com or the firm’s home office at 70 W Hubbard St, Suite 205, Chicago, IL 60654.
We’ve Missed You! Enjoy 16 Hours, On Us
Subject line: We’ve Missed You! Enjoy 16 Hours, On Us
What would you do if we could save you 16 hours of your time and save you the trouble of worrying about your US expat taxes? If you’re wondering why we chose 16 hours, it’s because that’s the amount of time the average American spends on their taxes.
Let us do your taxes for you (if you haven’t already done them) and you can spend your 16 hours enjoying your adventure abroad.
Want to enjoy your adventure even more? Reply to this email by August 5th and complete your taxes by August 31st to receive an entry to win a $100 gift card for Hotels.com.
(button text: Click Here to Reply )
You have better things to do than your taxes. Let us take care of what we do best. Take back your weekend today!
(signature)
What would you do if we could save you 16 hours of your time and save you the trouble of worrying about your US expat taxes? If you’re wondering why we chose 16 hours, it’s because that’s the amount of time the average American spends on their taxes.
Let us do your taxes for you (if you haven’t already done them) and you can spend your 16 hours enjoying your adventure abroad.
Want to enjoy your adventure even more? Reply to this email by August 5th and complete your taxes by August 31st to receive an entry to win a $100 gift card for Hotels.com.
(button text: Click Here to Reply )
You have better things to do than your taxes. Let us take care of what we do best. Take back your weekend today!
(signature)
Rescue Your Revenue and User Respect by Preventing Auto-Redirects
(Click here to download GeoEdge’s latest white paper)
48% of malvertising attacks are in the form of auto-redirects.
These lead to click-fraud, tech support scams and malicious installations.
Not only is this costing publishers a tremendous amount of revenue ($210 million, annually, to be precise), it's also compromising customer experience.
One thing no publisher can afford to lose is a user’s trust.
CAN YOU AFFORD TO LOSE USER TRUST?
Today’s users are savvy enough to avoid domains that blatantly redirect them.
But that only takes into consideration conspicuous redirect attacks.
What about all of the hidden redirect attacks (especially on mobile), that have cost the industry an unthinkable $920 million dollars?
One noted hidden redirect attack was revealed to host a whitelist of hundreds of domains, with NBC and Forbes among them.
What does that mean to your publishing company?
No one is truly safe from malicious attacks.
HOW GEOEDGE IS ENABLING COMPANIES LIKE YOURS TO FIGHT BACK
Companies like yours trust GeoEdge as their ad security and verification provider and that’s for two main reasons: awareness and results.
GeoEdge recently took the time and expended the resources to look into the problem of auto redirect attacks, discovering attacks that had been previously undetected.
In fact, multiple hacker networks involved in large-scale attacks have been identified.
All of this information and more is available in our free white paper that you can download right now by clicking the button below.
You can find out more about redirects and about the seven different types malvertisers are using.
GeoEdge’s highly developed, multi-layered approach has allowed its security team to discover seven different families of redirect attacks, increasing identification and prevention by 30 percent.
Now is the time to learn more about these attacks. The more informed you are, the better you'll be able to recognize and respond to these threats. Click the button below to find out more.
(Click here to download GeoEdge’s latest white paper)